Certain products and services given their intrinsic nature of businesses have a well-defined audience, where conventional marketing and communication techniques fall short on delivery; innovative strategies have to be applied for desired results. The race to adopt unconventional modes of marketing has acquired new dimensions. Born out of such a need was the creation of BTL SOLUTIONS.

We don't have allegiance to one marketing discipline over another. The tactics we bring to bear on your behalf are the ones that work for you whether it's advertising, direct marketing, PR, online, partnership programs, events, or promotion.

V S. Pherwani (the promoter) has spent 30 years as a marketing professional across various industry segments. His myriad experience - Management Trainee  Ranbaxy Ltd., Product Manager  Bush India, Vice President  DSJ Communications and National Head Media Futures (Lowe Lintas ) - taught him the finer nuances of B2B and B2C marketing. Drawing from the international exposure in 'Evolved Markets' spanning 4 continents, he is in a position to adapt internationally prevalent marketing strategies to suit the domestic environment "Think global -act local" to quote Tom Peters.

We would be pleased to be associated with your group offering our following services:

  • Communication strategy - Brand building and Brand architecture
  • Creative- Collaterals with print production and AVs - concept, script & production
  • Space architecture/ Events/ Ground activation - (Innovative solutions) International exposure - Messe Frankfurt, Messe Düsseldorf, Fiera Milano, Big 5 (Dubai), World of Concrete & NHAB (USA), Singapore Expo & Saudi Build apart from host of trade fairs in India
  • Promotions using Apex Industry associations (Chamber of Commerces / Trade Commissions / WTC etc.)
  • Integrated PR solutions & Post PR initiatives
  • Content development - Medical content, in-house communication initiatives
  • Consumer contact - MR, Mystery shopper & Doctor contact/ promotion programs
  • CRM - Community building in a B2B environment
  • DM - Innovative media options
  • Paint Ball Initiative: Management Games
  • Technology:
    • Meta Tagging - Innovation in VCD seminar presentations
    • Voice Dial-outs - Voice/ SMS based bulk consumer contact program
    • Video conferencing/ Web seminars

The quality and expertise of a large MNC agency coupled with the flexibility of service and real pricing, is the promise we deliver.