Galderma (Nestlé Skin Health) (Epiduo & Biluma Advance)
Asia
Pharmaceuticals – Dermatology & Skincare
Gallery Images
Challenge
Galderma wanted to stimulate doctors' prescriptions for their newly launched derma brands Epiduo & Biluma Advance.
We leveraged on innovative technology, Augmented Reality to create an impact on a focused group of dermatologists at the annual event Dermacon.
but instead of traditional marketing, they needed an interactive and engaging approach. Additionally, at the Dermacon Exhibition, they aimed to increase
The objective was to engage with top dermatologists and cosmetologists at their booth using AR technology.
Solution
We created a Dynamic Augmented Reality (AR) experience that made the products come to life.
Designed 3D animated versions of the Epiduo & Biluma Advance bottles, giving them interactive eyes, hand movements, and expressions to engage with doctors.
At Dermacon, doctors would stand on the AR trigger point, activating a live AR video where the animated products explained their ingredients and benefits through hand gestures and movement.
The experience was so engaging that doctors brought their spouses and kids to try it.
To make it memorable, doctors took a selfie with the animated Biluma character and received a framed printout as a keepsake.
Result
Record-breaking footfall at Galderma’s exhibition stall.
High engagement from top dermatologists and cosmetologists. The exhibition organizers awarded it the best stall with attendance by more than 42% of all visitors.
Doctors were deeply engaged and more receptive to prescribing the products.
An innovative, never-seen-before approach that left a lasting impression.
By leveraging Augmented Reality (AR) and interactive engagement, BTL SOLUTIONS helped Galderma revolutionize how doctors connect with their products, turning an exhibition into an unforgettable experience.