Novo Nordisk (MENA)
Saudi Arabia (Middle East)
Pharmaceuticals – World’s Largest Insulin Manufacturer
Gallery Images
Challenge
Novo Nordisk wanted to create a motivational internal AV that would truly resonate with employees. However, they didn’t want a generic corporate message like “work hard” or “do your best.” They were looking for something creative, engaging, and deeply impactful that employees could connect with on an emotional level.
Solution
We conceptualized a unique 3D animated internal AV based on a Viking theme, paying homage to Novo Nordisk’s Danish heritage.
Vikings as a Symbol of Strength & Resilience: The leadership team, including HODs, Vice Presidents, and CEOs, were represented as Viking warriors and ship captains, leading their team through challenges.
“Islets of Langerhans” Viking Warship Concept: A 6-minute 3D animated film where Novo Nordisk’s management sailed a Viking warship, navigating treacherous waters filled with challenges symbolizing market competition (pirates), industry obstacles (high tides), and internal struggles (scarcity of resources like food and energy).
A Story of Perseverance & Teamwork: Just like real Viking sailors, the message focused on staying together, overcoming adversity, and striving toward their shared goal, mirroring the real-world challenges of the team.
Result
A first-of-its-kind internal AV, making a lasting impact on employees.
Highly relatable and memorable, creating strong emotional engagement.
Employees loved the concept so much that they adopted it as the theme for their entire sales conference, extending its influence beyond the AV.
This project proved that corporate storytelling can be transformed into an immersive, inspiring, and action-driven experience when creativity meets strategy.